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Don’t Be Spooked by PR Challenges

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PRToolFinder Offers Three-Month FREE Subscription! Offer ends with a free Extra Hour of Sleep Just in time for Halloween, PRToolFinder™ is brewing up something spooktacular for businesses looking to take the fright out of managing public relations. Small and medium-sized businesses who subscribe before November 3 will enjoy three months.. Continue reading

Unlocking Your Potential: Why Niching Down Can Transform Your PR Consulting Business

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As a PR consultant, you understand the need to stand out in a crowded marketplace. Yet, many consultants struggle to articulate their unique value proposition and target their ideal clients effectively. In today’s competitive landscape, embracing a niche can be the key to unlocking your business’s full potential, especially when.. Continue reading

BREAKING NEWS! A HERO COMES TO SAVE THE DAY! Welcome Help Every Reporter Out!

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Help Every Reporter Out! As a follow-on to my first post this morning, I learned that Peter Shankman has cut to the chase and is first to go back to the basics of his original creation: Introducing Help Every Reporter Out! Yes, wow! Hello Hero! Read more about it on.. Continue reading

JustReachOut – New DIY PR/Media Pitching Software Platform

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Last month I attended one of the first PRTechWednesday webinars where Eric Schwartzman interviewed Dmitry Dragilev, Founder of JustReachOut.io DIY PR Media platform. Justreachout DIY PR Media platform is an online service that combines journalist and influencer contact information with educational resources to teach anyone the media relations skills they.. Continue reading

Propel is both a Media Database and PR Management Software

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  A new PR Management Tool hits the scene. This is a very interesting development in the media database category – although Israel-based Propel claims that they have created a new product category that does for PR what Marketo and Hubspot did for content marketing. Propel calls this category PRM.. Continue reading

Can a subscription model be integrated into an Open Podcasting, Cross Platform Ecosystem?

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I recently read an interesting article on podcast subscription models at Nieman Labs. It raises the issue that podcast fans listen across various apps and platforms. How can we deliver a paid relationship between listener and show within a specific app experience? Does the exchange of money trap us in.. Continue reading

NetBase and Quid Merge to Create a Leading Social Media and Market Intelligence Platform

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NetBase an industry leader in social media analytics.. Continue reading

New Year, New Category on PRToolfinder: Content Marketing!

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Happy New Year! As I reflected on 2019 and the updates we made to PRToolfinder, I had a realization—“Holy heck, I added a content marketing category and never told anyone!” So, I’m starting the year with both an apology (sorry about that) and an announcement (stay tuned till the end.. Continue reading

Discover HotPod: A Must-Read Resource for Podcasting Insights

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I recently discovered HotPod on the Nieman Labs website, where HotPod founder and editor Nicholas Quah—self-described Writer of a Podcast newsletter, Niche Media Entrepreneur, and Podcast Guy—shared a post that caught my attention. HotPod offers in-depth analysis, insight, and commentary on the ever-evolving podcast industry. It’s an invaluable resource for.. Continue reading

You’ve been Notified! There’s a new Media Suite in Town all the way from Sweden!

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  Notified, a new media suite, is a discovery made at PRSA’s International Conference in San Diego this year. I saw the demo of their super cool new tool called Notified. If I had not made a demo appointment in advance, I surely would have been drawn in by their.. Continue reading

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