A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
One of June’s top stories in PRNews Online was an article demonstrating how the media landscape was becoming more fragmented. Reviewing data in the recently published Global Journalism Report 2019, the author observes the media landscape continues to fragment, with the lines continuing to blur between reporters, bloggers, freelancers, and.. Continue reading
PRNewsonline recently published a useful article reminding us how important it is to keep your online newsroom current. In a world flooded with information your online pressroom is not something you can just “set and forget.” It suggests that we view the newsroom as an aggregator. And, that this doesn’t.. Continue reading
I recently had an opportunity to catch up with LexisNexis. I was particularly interested in hearing what was new with their Newsdesk product. Lexis is the legal part of their business, and Nexis is the News part. Newsdesk was a product that came with the Moreover Technology acquisition. LexisNexis expanded.. Continue reading
Anewstip helps entrepreneurs, PR professionals, and marketers connect with relevant media influencers and finds editors by what they tweet. Founded in 2014 to push the boundaries of media relationship management, today Anewstip has more than 15,000 global customers using their service. You can search by Tweets, News articles, Journalist profiles,.. Continue reading
PR people want social media scheduling platforms that come with an approval workflow feature and robust, easy-to-use analytics, and usually one that is also inexpensive. This is why we recently added this category to the database. Planable is a tool we missed in our first listing and it’s worth taking.. Continue reading
We’ve just added a new category containing both paid AND free social media scheduling tools to the PRToolfinder database! A special thank you to Corina Manea for her article last year listing her 8 free social media management tool finds. To demonstrate just how fast things change, two tools are.. Continue reading
A lot of PR folks seek tools for Media Relations. A while back I ran across an article written by Katy Cowan called “20 free or affordable PR tools to help with your media relations.” Not all of her recommendations made it into the PRtoolfinder database, some companies are no.. Continue reading
. Cision has acquired TrendKite in our ever-evolving PR tools environment. Austin-based TrendKite is the creator of technology that leverages artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes. Always a challenge for public relations is quantifying the.. Continue reading
TrendKite Merges with Union Metrics & Insightpool! CEO Erik Huddleston has written an extensive blog on the genesis behind the decision for TrendKite to Union Metrics & InsightPool which is well worth your time reading. Apparently, they’ve been spending the past few years redefining what PR and Communications solutions should.. Continue reading
Business Wire has just announced an interesting new integration with TrendKite that produces a new Press Release Performance Report eliminating the manual work of tallying up Google searches and researching readership. The new solution provides an easy way to showcase press release performance with data-driven insights and executive-facing reports that.. Continue reading
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