A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
A new PR Management Tool hits the scene. This is a very interesting development in the media database category – although Israel-based Propel claims that they have created a new product category that does for PR what Marketo and Hubspot did for content marketing. Propel calls this category PRM.. Continue reading
I recently read an interesting article on podcast subscription models at Nieman Labs. It raises the issue that podcast fans listen across various apps and platforms. How can we deliver a paid relationship between listener and show within a specific app experience? Does the exchange of money trap us in.. Continue reading
Made for love, not for profit, Ghost, is a non-profit, open-source blogging technology platform focused solely on professional publishing. Their mission is to create the best open source tools for independent journalists and writers across the world. The goal is to facilitate a a real impact on the future of.. Continue reading
Happy New Year! As I reflected on 2019 and the updates we made to PRToolfinder, I had a realization—“Holy heck, I added a content marketing category and never told anyone!” So, I’m starting the year with both an apology (sorry about that) and an announcement (stay tuned till the end.. Continue reading
Enhancing Your PR Strategy with Muck Rack Muck Rack joins Media Databases and monitoring category. I was surprised to discover that Muck Rack had never been added to the PRToolfinder database, despite being familiar with it for many years. Initially, MuckRack started as a media database focused on what journalists.. Continue reading
I recently discovered HotPod on the Nieman Labs website, where HotPod founder and editor Nicholas Quah—self-described Writer of a Podcast newsletter, Niche Media Entrepreneur, and Podcast Guy—shared a post that caught my attention. HotPod offers in-depth analysis, insight, and commentary on the ever-evolving podcast industry. It’s an invaluable resource for.. Continue reading
Notified, a new media suite, is a discovery made at PRSA’s International Conference in San Diego this year. I saw the demo of their super cool new tool called Notified. If I had not made a demo appointment in advance, I surely would have been drawn in by their.. Continue reading
Do you ever wish someone could guide you to the best tools for a specific PR activity? I find questions about Media Contact Databases and Media Monitoring and Measurement are the more prevalent. That’s one of the reasons for the creation of PRToolfinder. The goal is to help people find.. Continue reading
I want to share a recent post by Nicole Shuman over at PR News. It starts out, “Trying to plan out or refurbish a social strategy can seem overwhelming. Gone are the days where brands can set and forget a strategy for a year.” it’s like a social platforms cheat.. Continue reading
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