A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
Have We Arrived at a Time when enabling Tech requires more mindshare than telling the actual Story? What SHOULD a Modern PR Tech Stack include When we think about major innovations in communication, we often think of singular people—Johannes Gutenberg and the printing press, Samuel Morse and the telegraph, Alexander.. Continue reading
When Dazzle first launched last Fall, it changed the game for PR pros by introducing an AI-powered, chat-based approach to media research. Already the Dazzle team is treating us to a new and improved Dazzle 2.0 just in time for Spring promotions by rolling out some powerful new features designed.. Continue reading
Volume 2, Issue 1 (Quarterly) March 2025 The Industry’s only tool database 100% focused on Public Relations Tools 🌟 Welcome back to the first PRToolFinder “Observer” newsletter of 2025! We’re excited to bring you the latest edition, new tools, innovative enhancements, and current PR tool news. Get ready to discover.. Continue reading
Illustration Credit: Press Ranger Press Ranger’s AI Wire, now appearing in PRToolFinder’s Newswire and Press Release distribution category, ensures your brand becomes a permanent, authoritative reference for AI-generated responses. The introduction emphasizes that the world of public relations is evolving rapidly, and AI is at the forefront of this transformation... Continue reading
If you’ve been following PRToolFinder, you know that twice a year we update the tools database and report on those changes. From time to time, tool categories change. Other times we determine a tool one one category should also be included in an additional category. This is the topic of.. Continue reading
Guest Blog: Marcus Lansky, Abilitator In a digital landscape overflowing with choices, consumers often struggle to clearly differentiate one brand from another. For small businesses, the quest is to stand out and create enduring bonds with their target audience. While challenging, this journey is far from insurmountable. Below, we’ll cover.. Continue reading
The PRToolFinder tools database is updated regularly, and occasionally I like to highlight tools that take a different approach. One such tool redefining media metrics in the media monitoring and measurement category is Memo.co. After a recent demo, I’ve added Memo to both the media contact database and market research.. Continue reading
When I was in college at San Jose State, I was on track for an Advertising degree (with a concentration in journalism), and worked my senior year at the Spartan Daily campus newspaper. The Spartan Daily Advertising office was adjacent to where the journalism students were working, separated by a.. Continue reading
Muck RackMuck Rack announced today that it has acquired has bought Dublin, Ireland-based Ruepoint. The purchase follows the company’s acquisition of social media platform Keyhole in September 2024. The deal became official on January 1. Ruepoint, founded in 2017 and with about 68 employees, provides human-curated media and PR insights... Continue reading
Guest Blog by Marcus Lansky, CEO Abilitator Effective public speaking opens doors, is a game-changer for small business owners, and offers benefits that extend far beyond the podium. Whether pitching to investors, networking with peers, or addressing a team, strong communication skills can build trust, convey your vision, and establish.. Continue reading
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