A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
Measurement has always been the uncomfortable conversation in PR. For decades the industry has wrestled with how to demonstrate value in terms that go beyond clip counts and advertising value equivalents. Progress has been made. Attribution modelling has improved. The connection between earned media and pipeline outcomes is better understood.. Continue reading
There is a moment that is becoming increasingly common in PR conversations. A client asks why a competitor keeps appearing in AI-generated summaries of their industry. The PR team has no immediate answer because nobody briefed them that this was now part of the job. They were doing solid traditional.. Continue reading
We recently wrote a blog about PR measurement but wanted to call your attention to another smart breakdown from MediaBistro. The article makes one thing clear: PR can no longer rely on impressions and clip counts to justify its value. As procurement teams and CFOs increasingly evaluate PR alongside paid.. Continue reading
Our narrative supported by data At the end of my last post, I left us with a bit of a cliffhanger. If PR is now growth infrastructure—influencing discoverability, credibility, and conversion—then the obvious next question is: OK… so how do we actually measure it? Not theoretically. But in a.. Continue reading
At the end of my last blog I was questioning whether PR was now actually becoming a kind of lead generation device. For most of my career, I have told clients something very clearly: Public relations is not a lead generation strategy, and You should not measure PR success by.. Continue reading
Ever wondered if your press release actually made a difference? Here at PRToolFinder, we have spent years helping PR teams cut through the noise and find the right tools to track real results. Measuring the success of a press release campaign is not just about counting headlines, it is about.. Continue reading
A few weeks ago, I sat in on a fascinating webinar delivered by Gartner’s Distinguished VP, Analyst, and Chief of Research Darryl Plummer where he shared his predictions for where Gartner says AI is headed. I curate my notes below and provide a link at the end to the full.. Continue reading
Ever sent a press release and wondered if anyone even saw it? Timing can make or break your media coverage. (If you don’t want someone to see your news, send it out on a Friday before a holiday.) Knowing when is the best time to send a press release is.. Continue reading
Ever wondered if your press release is reaching the right people or just floating in the void? Here at PRToolFinder, we have spent years testing platforms like PRLog and PR News, so you do not have to waste time guessing. Choosing the best press release platform can be the difference.. Continue reading
Why are website and blog development tools essential for PR professionals and small businesses? Whether you’re a PR consultant ready to launch your own agency, a small business owner building credibility, or a creative professional starting a blog, having a website is no longer optional—it’s your digital home base. Why.. Continue reading
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