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How PR gains at the beginning and back end of a campaign (TrendKite Webinar)

By Gina Milani

November 30, 2017

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Analytics are front and center in marketing and PR needs to understand how to use analytics to report on how traffic is driven by media mentions. That means we need to become more digital and there are tools that can help. A recent Trendkite webinar emphasized that 83% of consumers trust earned media more than …

Introducing Woopitch — a different kind of media contacts database!

By Gina Milani

April 10, 2017

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Any Media Database will find a Technology Correspondent but can yours find Fintech Journalists in the UK, Wearables Bloggers in Europe or Plus Size Fashion Editors in the US? Woopitch takes PR to the next level finding the real niche Journalist in any subject, globally, for an entirely new level of fine targeting. Woopitch makes …

Cision’s Going Public!

By Gina Milani

March 21, 2017

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We last reported on Cision in October when they announced the new Cision Communications Cloud. Yesterday they announced that they are preparing to make Cision a public company. The public offering is expected to foster increased investment in Cision’s core business that the company will utilize to enhance the value customers derive from their products, …

Christmas is always the time for fun tool lists

By Gina Milani

December 22, 2016

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As we prepare for the holidays I have been getting a lot of emails with predictions and top 10 lists – and since PRtoolfinder is all about PR tools, I thought I would share the link to SpinSuck’s post which begins “On the eleventh day of Christmas, Spin Sucks gave to you 11 PR tools…” …