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Category: Media Monitoring & Measurement

Muck Rack Acquires Ruepoint to Enhance its Media Intelligence Business

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Muck RackMuck Rack announced today that it has acquired has bought Dublin, Ireland-based Ruepoint. The purchase follows the company’s acquisition of social media platform Keyhole in September 2024. The deal became official on January 1. Ruepoint, founded in 2017 and with about 68 employees, provides human-curated media and PR insights... Continue reading

Propel: The All-in-One PR Management Tool

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Since first reporting on Propel back in 2020, this tool has continued to grow in value for PR professionals. Originally, we categorized it as a media contact database, but as we’ve added a new PR Management Tools category, Propel now fits squarely into all three categories. It offers a comprehensive.. Continue reading

Media Monitoring & Measurement begins with your Needs Assessment

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. There are so many dimensions to media monitoring and measurement that it’s hard to know where to begin. PRToolFinder.com simplifies the process by categorizing a wide array of PR tools, making it easy to evaluate them before making a purchase. Through our blog, we spotlight valuable thought leadership and.. Continue reading

Discover Six new PR Tools to add to your Storytelling Toolbox

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            In the public relations (PR), industry, leveraging effective tools is essential to succeed in brand promotion, media management, and audience engagement. PRtoolfinder introduces six remarkable new PR Tools to its database: Podchaser, ReportLinker, PRophet.ai, Onclusive, Social Piper, and Respona. These innovative tools bring unique.. Continue reading

Onclusive’s Acquisition of Critical Mention: A Game-Changer in Media Monitoring

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Significant shifts and acquisitions often hold the potential to reshape industries. One such development that has captured the attention of professionals across the field is Onclusive’s acquisition of Critical Mention. This strategic move has sent ripples through the industry, raising questions about its importance and the expected results. Understanding the.. Continue reading

ICYMI – MuckRack’s Who Shared My Link

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  The best things in life are free and Muckrack’s handy tool, Who Shared My Link, is available for free on MuckRack.com and does all the searching for you. Simply enter any URL into the WSML search box and instantly find out how many times it was shared, and which.. Continue reading

Muck Rack joins Media Databases and Media Monitoring Tools

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Enhancing Your PR Strategy with Muck Rack Muck Rack joins Media Databases and monitoring category. I was surprised to discover that Muck Rack had never been added to the PRToolfinder database, despite being familiar with it for many years. Initially, MuckRack started as a media database focused on what journalists.. Continue reading

You’ve been Notified! There’s a new Media Suite in Town all the way from Sweden!

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  Notified, a new media suite, is a discovery made at PRSA’s International Conference in San Diego this year. I saw the demo of their super cool new tool called Notified. If I had not made a demo appointment in advance, I surely would have been drawn in by their.. Continue reading

Finding the Best Media Monitoring and Measurement Tools

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Do you ever wish someone could guide you to the best tools for a specific PR activity? I find questions about Media Contact Databases and Media Monitoring and Measurement are the more prevalent. That’s one of the reasons for the creation of PRToolfinder. The goal is to help people find.. Continue reading

LexisNexis now offers a full suite of Media Intelligence tools + NewsDesk

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I recently had an opportunity to catch up with LexisNexis. I was particularly interested in hearing what was new with their Newsdesk product. Lexis is the legal part of their business, and Nexis is the News part. Newsdesk was a product that came with the Moreover Technology acquisition. LexisNexis expanded.. Continue reading

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