A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
Do you ever wish someone could guide you to the best tools for a specific PR activity? I find questions about Media Contact Databases and Media Monitoring and Measurement are the more prevalent. That’s one of the reasons for the creation of PRToolfinder. The goal is to help people find.. Continue reading
I recently had an opportunity to catch up with LexisNexis. I was particularly interested in hearing what was new with their Newsdesk product. Lexis is the legal part of their business, and Nexis is the News part. Newsdesk was a product that came with the Moreover Technology acquisition. LexisNexis expanded.. Continue reading
. Cision has acquired TrendKite in our ever-evolving PR tools environment. Austin-based TrendKite is the creator of technology that leverages artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes. Always a challenge for public relations is quantifying the.. Continue reading
TrendKite Merges with Union Metrics & Insightpool! CEO Erik Huddleston has written an extensive blog on the genesis behind the decision for TrendKite to Union Metrics & InsightPool which is well worth your time reading. Apparently, they’ve been spending the past few years redefining what PR and Communications solutions should.. Continue reading
The Power of Analytics in PR: Leveraging Tools like TrendKite Today, Analytics and Earned Media have become central to marketing and PR strategies. Understanding how to use analytics to track and report on how media mentions drive traffic is essential for PR professionals. To achieve this, it’s crucial to embrace.. Continue reading
In a rapidly changing industry like PR, the importance of tools that both monitor and analyze cannot be overstated. As PR continues to evolve, there’s a shift away from traditional metrics like readership and ad equivalency toward modern, quantifiable metrics that clearly indicate success. This is where TrendKite excels, offering.. Continue reading
Recently, I received an email that shed some light on Bulldog Reporter MediaPro and changes involving the Bulldog and MediaPro brands. It appears that the Bulldog Reporter MediaPro brands have been reintroduced by Innodata and its subsidiary, MediaMiser, as part of a new acquisition called Agility. MediaMiser is a leader.. Continue reading
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