A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
Do you ever wish someone could guide you to the best tools for a specific PR activity? I find questions about Media Contact Databases and Media Monitoring and Measurement are the more prevalent. That’s one of the reasons for the creation of PRToolfinder. The goal is to help people find.. Continue reading
I want to share a recent post by Nicole Shuman over at PR News. It starts out, “Trying to plan out or refurbish a social strategy can seem overwhelming. Gone are the days where brands can set and forget a strategy for a year.” it’s like a social platforms cheat.. Continue reading
I’ve been thinking about adding an Influencer Marketing Tools category but am on the fence so I’m writing this blog to see if anyone will weigh in on if it’s really needed in PRToolfinder – is it a category with staying power and real value? My issue with some of.. Continue reading
The Growing Pressure on PR Pros and Marketers It’s not just PR professionals who are feeling the heat from the C-Suite to demonstrate their impact on moving customers through the purchase funnel. Marketers have faced this pressure since the inception of marketing. As a result, they are constantly searching for.. Continue reading
One of June’s top stories in PRNews Online was an article demonstrating how the media landscape was becoming more fragmented. Reviewing data in the recently published Global Journalism Report 2019, the author observes the media landscape continues to fragment, with the lines continuing to blur between reporters, bloggers, freelancers, and.. Continue reading
The Power of Analytics in PR: Leveraging Tools like TrendKite Today, Analytics and Earned Media have become central to marketing and PR strategies. Understanding how to use analytics to track and report on how media mentions drive traffic is essential for PR professionals. To achieve this, it’s crucial to embrace.. Continue reading
Any Media Database will find a Technology Correspondent but can yours find Fintech Journalists in the UK, Wearables Bloggers in Europe or Plus Size Fashion Editors in the US? Introducing Woopitch — a different kind of media contacts database! PR at a whole new level Woopitch takes PR to the.. Continue reading
The president pointed out a few innovations in the works (excerpted directly from the email): • Expansion of our data-driven communications capabilities. Cision going public means we are investing in R&D that will help us build an “Influencer Graph.” This will help you link the consumption of your earned media.. Continue reading
As we prepare for the holidays Christmas is always the time for fun tool lists. I have been getting a lot of emails with predictions and top 10 lists – and since PRtoolfinder is all about PR tools, I thought I would share the link to SpinSuck’s post which begins.. Continue reading
. Business Wire and Agility PR announced a strategic partnership to provide communications professionals with enhanced distribution, monitoring and media analytics capabilities. According to the press release, customers can: Identify Influencers: Search the Agility™ media database of almost 800,000 verified contacts in over 200 countries and create and save custom.. Continue reading
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